Google Chrome Privacy “Fenced Frame” Restricts User Tracking
In order to prevent user tracking, browser developers are restricting third-party cookies. In light of this, advertising companies, the primary beneficiaries of third-party cookies, have proposed different programming APIs that advertisers can use for interest-based advertising. These new interest-based advertising technologies include Google’s FLoC, Microsoft’s PARAKEET, and Facebook’s Conversion Lift. After the removal of third-party […]
