June 24, 2025 A new report from Okta shows that despite growing fears about identity theft, most Canadians are still taking risky shortcuts with their online security. Sixty-five per cent admit to reusing the same few passwords across multiple accounts, according to Okta’s 2025 Customer Identity Trends Report released today.

The report lands just days after billions of login credentials were leaked online, underscoring how vulnerable reused passwords have become. While two-thirds of Canadians (67%) say they’re worried about identity theft, many still rely on weak or duplicated credentials that are easy targets for attackers.

Part of the problem is convenience. Sixty-two per cent say remembering unique passwords for every account is simply too difficult. Some are turning to alternatives: 27 per cent use additional security measures like two-factor authentication, but the widespread reuse of passwords remains a major gap.

The cost of losing digital trust is steep. Seventy-six per cent of Canadians say they would stop doing business with a company after a data breach, and nearly half say they would never return. Okta’s report also highlights a deeper hesitation around AI-powered experiences, with 83 per cent of Canadians preferring human interaction over AI agents.

Banks continue to enjoy the highest level of consumer trust at 66 per cent, while only 27 per cent of Canadians trust small online retailers with their personal data.