November 28, 2022
After botching the first launch of Twitter’s power to the people verification system, which resulted in an increase in users impersonating celebrities and brands on the platform, Twitter is planning to roll out its verified service next Friday with different colored checks for individuals, companies, and governments.
Elon Musk has stated that the social network will introduce a new multicolored verification system next week. There would be a “gold check” for businesses, a grey check for government accounts, and the current blue check for individuals, whether celebrities or not. That means the blue check mark will be used with legacy verified accounts as well as those who purchase Twitter’s new $8 per month paid plan.
“Sorry for the delay, we’re tentatively launching Verified on Friday next week. Gold check for companies, grey check for government, blue for individuals (celebrity or not) and all verified accounts will be manually authenticated before check activates. Painful, but necessary,” Musk said in a tweet.
Musk also stated that the company intends to manually authenticate all verifications before implementing the new verification system. It’s unclear what he means, given that Twitter Blue subscribers will receive a blue checkmark.
Musk went on to say that people can have a second tiny logo to indicate if they are a part of a specific organization. That organization must also confirm that the individual represents them or works for them in some capacity. He added that the decision to apply the blue checkmark to all individual accounts was made because a person’s notability is a subjective matter.
The sources for this piece include an article in Reuters.
