August 8, 2023
Fujitsu, the Japanese multinational technology conglomerate, has announced that it will exit the European PC business in 2024.
The move, confirmed by Fujitsu representatives, comes in response to changing market dynamics and the aftermath of the pandemic-induced surge in sales. The company added that the decision was made after careful consideration and is in line with its strategy to become a “DX company to support our customers’ digital transformation.”
Fujitsu’s European PC business has been struggling in recent years, with its market share declining steadily. In 2022, the company’s European PC shipments accounted for just 25% of its total PC shipments worldwide. Fujitsu will also discontinue its Client Computing Devices (CCD) business across the European region. The phased withdrawal will witness the fulfillment of existing support contracts for CCD products, with shipments slated to continue until April 2024, contingent upon ongoing employee consultation and compliance with local regulations.
Gartner estimates a significant fall in PC sales across the EMEA area due to diminishing demand affected by political upheaval and economic changes. Despite Fujitsu’s exit, the larger PC market is still controlled by industry behemoths Lenovo, HP, Dell, Apple, and Acer, demonstrating the importance of economies of scale.
The decision to exit the European PC business is likely to have a significant impact on Fujitsu’s European workforce. The company said that it will be consulting with employee representative bodies about the future of the affected employees.
The sources for this piece include an article in TheRegister.
