Amazon’s secret pricing algorithm boosted profits by billions, FTC alleges

October 6, 2023

The Federal Trade Commission (FTC) has accused Amazon of using a secret pricing algorithm to raise prices for consumers. In a heavily redacted section of its antitrust complaint against Amazon, the FTC alleges that Amazon used the algorithm, codenamed Project Nessie, to test how high it could raise prices before competitors stopped raising theirs.

According to The Wall Street Journal, Project Nessie worked by automatically raising prices on items and monitoring whether competitors followed suit. If competitors didn’t raise their prices, the algorithm would automatically revert Amazon’s price to its original level.

The FTC alleges that Project Nessie helped Amazon increase its profits by billions of dollars. “Project Nessie has no valid and cognizable justification other than to stifle competition,” the FTC’s complaint states.

Amazon has denied the FTC’s allegations, saying that Project Nessie was a “simple project” designed to prevent prices from becoming “unsustainable.” The company says that it scrapped the project several years ago because it didn’t work as intended.

The sources for this piece include an article in TechSpot.

Top Stories

Related Articles

December 12, 2025 Former BlackBerry CEO Jim Balsillie is warning that Canada must quickly reassess its digital and economic policies more...

June 7, 2025 A new Canadian border security bill includes sweeping surveillance powers that have little to do with customs more...

April 10, 2025 The US Office of the Comptroller of the Currency (OCC) reported a cybersecurity breach involving unauthorized access more...

August 14, 2024 The Federal Trade Commission (FTC) has implemented a final rule targeting the pervasive issue of fake reviews more...

Jim Love

Jim is an author and podcast host with over 40 years in technology.

Share:
Facebook
Twitter
LinkedIn