November 3, 2023

Google has soared in its recent Q3 earnings. Alphabet, Google’s parent company, saw an 11% revenue growth, returning to double-digit figures after a year.

CEO Sundar Pichai emphasized the robust growth of Google Search, the largest contributor to its revenue growth, and the company’s plan to change Search forever with its AI-powered Search Generative Experience (SGE).

Google continues to dominate the search engine market by a huge difference, with 8.5 billion searches on Google every single day and a 90% market share. SGE, currently available in the U.S., Japan, and India, is on the path to change Search by addressing a broader range of queries with multiple perspectives and linking to a wider range of sources on the results page.

Google’s improved search feature will also bolster its advertiser revenue. Pichai confirmed that Google will roll out SGE to more users and continue to experiment with new ad formats to create relevant, high-quality ads that are customized at every stage of the search journey.

While Google is working on enhancing its existing search experience, its large language model Bard continues to progress on the sideline. Google recently introduced browser extensions for Google apps such as YouTube, Google Flights, Google Maps, Google Drive, Google Docs, and Gmail on Bard. Additionally, Google announced the integration of Bard on Google Assistant to provide a more intuitive, intelligent, and personalized digital assistant.

The sources for this piece include an article in AnalyticsIndiaMag.