May 14, 2021

Amazon recently announced the shift of its Prime Day sales date to the second quarter.

The announcement was made during the first quarter earnings conference call.

While Amazon’s Prime Day sales traditionally take place in the third quarter, it has been delayed until the fourth quarter of 2020.

With Amazon unveiling a revenue target for the second quarter to be etween $110-116 billion, company executives revealed in a conference call with the press the Prime Day will take place in June.

Commenting on the planned Prime Day move, Amazon CFO Brian Olsavsky said: “We are excited to announce that we will hold the 2-day savings event during the second quarter. Prime Day is also a great opportunity for our selling partners to reach more customers and will make supporting small businesses a big focus again this year. We’ll have more to share on Prime Day, including the event dates a bit later this quarter.”

For more information, read the original story in ZDNet.