June 8, 2023
Apple has acquired Mira, a Los Angeles-based company known for its advanced augmented reality (AR) headsets.
The financial terms of the acquisition and Apple’s plans for Mira’s technology are undisclosed. The plans Mira’s military contracts with the US Air Force and Navy are unknown, and It remains unclear if the FTC will eventually involve itself.
Mira Founded by entrepreneur Ben Taft in 2016 has gained recognition for its expertise in developing AR headsets, which have been used by renowned clients such as Universal Studios for attractions in its Nintendo World theme parks. The startup received substantial support from investors, including Blue Bear Capital, Happiness Ventures, and Sequoia, who collectively injected $17 million into the company prior to the acquisition.
The timing of this acquisition is notable, coinciding with Apple’s recent announcement of its own mixed reality headset. This decision by Apple might be interpreted as a reaction to the growing importance of AI in the computer sector, with the metaverse competing for attention. While Apple’s offering is largely aimed at high-end customers, Mira’s existing contracts include military ties and cooperation with theme park owners.
The sources for this piece include an article in Axios.
