Apple Staff Frustrated as AI-Powered Siri Falls Behind

March 17, 2025 Apple employees are reportedly frustrated as delays in upgrading Siri with AI features have left the company struggling to keep up with competitors. Internal tensions boiled over during a recent all-hands meeting, where Siri team leader Robby Walker called the situation “ugly” and embarrassing.

The problem? Siri’s much-hyped AI features aren’t working as expected. Reports suggest that one-third of responses are incorrect, forcing Apple to delay the launch from this spring to sometime next year. This comes after Apple heavily promoted the improvements, including in TV ads, raising expectations both inside and outside the company.

Employees working on Siri and AI development are reportedly burnt out, facing long hours and slow progress. Many are worried Apple is falling behind in the AI race, especially as companies like OpenAI, Google, and even Samsung push forward with advanced AI assistants. Apple announced its AI initiative, Apple Intelligence, last year, but key features that integrate AI with user data securely are still missing.

The setbacks are raising concerns about Apple’s future in AI and frustrating employees who feel the company’s delays are making it harder to compete. If Apple can’t turn things around, staff morale may take an even bigger hit.

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Picture of Jim Love

Jim Love

Jim Love's career in technology spans more that four decades. He's been a CIO and headed a world wide Management Consulting practice. As an entrepreneur he built his own tech business. Today he is a podcast host with the popular tech podcasts Hashtag Trending and Cybersecurity Today with over 14 million downloads. As a novelist, his latest book "Elisa: A Tale of Quantum Kisses" is an Audible best seller. In addition, Jim is a songwriter and recording artist with a Juno nomination and a gold album to his credit. His music can be found at music.jimlove.com
Picture of Jim Love

Jim Love

Jim Love's career in technology spans more that four decades. He's been a CIO and headed a world wide Management Consulting practice. As an entrepreneur he built his own tech business. Today he is a podcast host with the popular tech podcasts Hashtag Trending and Cybersecurity Today with over 14 million downloads. As a novelist, his latest book "Elisa: A Tale of Quantum Kisses" is an Audible best seller. In addition, Jim is a songwriter and recording artist with a Juno nomination and a gold album to his credit. His music can be found at music.jimlove.com

Jim Love

Jim is an author and podcast host with over 40 years in technology.

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