July 11, 2024 Apple’s Vision Pro headset, priced at $3,500, is experiencing a significant drop in U.S. sales. Market analysts report a 75% decrease by the end of August 2024, with less than 100,000 units sold.
Apple has adjusted its sales expectations and shifted focus to international markets like Europe and Asia. The potential for a cheaper model in 2025 could boost sales, despite its projected $1,750 price tag. Current sales challenges include the headset’s high cost and user confusion over its practical applications.
