May 13, 2021

Apple has launched a new search feature in the App Store in the US, Canada, Australia, and the UK that could make it easier to find apps.

After entering a search term, the App Store tries to predict what a user is looking for and suggests words that narrow the search results and speed up the search for certain types of apps.

What keeps popping up in searches, however, are ads that Apple added to the App Store back in 2016.

This is likely to fuel the App Store’s critics even further, as users will now have to compete with ads in their search, which is likely to have a detrimental effect on independent app developers, who will now have to compete with established brands for attention in the App Store ecosystem.

Critics also pointed out that competing apps should not buy advertising before each other’s products, while Apple benefits from the result.

For more information, read the original story in The Verge.