Bitwarden survey reveals password habits of Americans

April 28, 2023

Bitwarden’s annual worldwide password management study has looked into continued user password habits, ongoing cybersecurity issues, and increased interest in passwordless authentication.

According to the survey, the majority of U.S. respondents (57%) are ‘enthusiastic’ about passwordless technology, which matches the global reaction (56%). 40% are or would consider adopting biometrics such as face recognition, fingerprint, and voice to represent’something you are,’ while 33% would prefer a PIN, name, or phrase to represent’something you know.’

The survey also discovered that problematic password practices persist, with 88% of Americans repeating passwords across several sites and 28% using a password that includes the term “password” or a variation form of the word. Furthermore, 67% of Americans use easily recognizable information in their passwords, such as company/brand names, well-known song lyrics, pet names, and loved ones’ names.

In terms of password management, 54% of Americans, up from 49% last year, rely on their memory to handle passwords for websites, applications, and services at home or at work. This might explain why 58% of people have to reset their passwords on a frequent basis because they can’t remember them, with 12% having to do it every day.

The sources for this piece include an article in ZDNET.

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Jim Love

Jim is an author and podcast host with over 40 years in technology.

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