September 13, 2021

According to the California Consumer Privacy Act, the term “sale” goes beyond simply exchanging your data for money.

Internet users have been advised to pay more attention to deletion and retention policies, which, according to Lindsey Barret, a privacy expert, not only determine how long companies could store and remove data, but also carry far more weight than companies that promise not to sell user data.

Many large technology companies around the world often declare that they do not sell user data, however, their advertising actions show that they could pay for access to data without buying it directly.

Mary Stone Ross, Chief Privacy Officer at OSOM Products and co-author of the law, explained: “We wrote the law trying to reflect how the data economy actually works, where most of the time, unless you’re a data broker, you’re not actually selling a person’s personal information. But you essentially are. If you are a social media company and you’re providing advertising and people pay you a lot of money, you are selling access to them.”

For more information, read the original story in The Next Web.