June 29, 2023
A Gartner report titled “Emerging Tech: Adopter Anti-patterns – Metaverse Use Cases Are Plagued by Low Adoption” discovered that organizations are hesitant to adopt the metaverse owing to poor user experience, expensive costs, and privacy issues.
According to the report, one of the difficulties preventing consumers from embracing the metaverse is that virtual reality (VR) use cases in non-gaming situations are failing to live up to customer expectations for scalability. It indicates why individuals find VR experiences to be physically unpleasant and difficult to engage with others. They are also concerned about the hazards to their privacy and security.
Another difficulty is that immersive encounters with avatars aren’t yet fascinating enough to generate long-term metaverse experiences. The Avatars are frequently low-fidelity, making for strange encounters. Metaverse meetings are much more expensive to set up than standard videoconferencing.
According to the survey, Gen Z, the generation most likely to be interested in the metaverse, is not very thrilled about it. According to Gartner’s research, 85% of GenZers are “not that interested in brands operating in metaverses” and 43% are “staying away from the metaverse because they don’t understand it.”
The sources for this piece include an article in TheRegister.
