January 25, 2024 Google is poised to make a significant leap in the AI arena, potentially challenging the likes of ChatGPT, with its latest update to the Chrome browser. The tech giant is reportedly gearing up to introduce an experimental AI-powered feature designed to enhance the online writing experience for its users. This includes the innovative “Help me Write” function, which can be activated simply by right-clicking on any text box, prompting Google’s AI to assist in generating initial drafts for a variety of writing tasks.

This integration marks a pivotal shift in content creation dynamics, as it could significantly diminish the reliance on external AI platforms like ChatGPT. Users, who frequently rely on the web for composing emails, articles, and presentations, will find this feature particularly beneficial. Google CEO Sundar Pichai has highlighted the simplicity and efficiency these AI features bring to everyday web tasks.

However, Google’s ambitions extend beyond mere text generation. The company is making strides in the realm of multimodal AI with the introduction of Lumiere, a groundbreaking text-to-video diffusion model. Lumiere is capable of synthesizing videos that exhibit realistic and coherent motion, showcasing Google’s commitment to advancing in the field of AI.

The integration of AI and machine learning into Chrome is a significant development, especially considering Google’s dominance in online search and the widespread use of Chrome, which boasts a staggering 3.22 billion users compared to ChatGPT’s 100 million. This vast user base provides Google with a substantial platform to deploy these advanced AI capabilities.

With the integration of AI into Chrome and the advancements in multimodal AI technologies, Google would solidify its position as a formidable player in the AI landscape. This move could present a substantial challenge to platforms like ChatGPT, signaling a new era of AI integration in everyday technology.

Sources include: Analytics India