IBM Canada accused of age discrimination by former channel marketing executive

August 5, 2024 Bruce Maule, a former worldwide president of channel marketing at IBM, filed a lawsuit against IBM Canada in June 2022, alleging systematic age discrimination. Maule claimed that IBM replaced him with a younger employee under the guise of reducing headcount, despite offering him a retention contract just before his termination. He asserted that IBM Canada adopted discriminatory policies from IBM US, targeting older workers since 2013.

Maule’s lawsuit was bolstered by previous allegations and findings from the US Equal Opportunity Employment Commission and ProPublica. These sources revealed internal communications referring to older workers disparagingly and advocating for a shift towards hiring younger employees. Despite IBM’s denials of systematic age discrimination, the Ontario Superior Court allowed Maule’s claims to proceed, rejecting IBM Canada’s motion to dismiss his pleadings as irrelevant or scandalous.

The court acknowledged Maule’s claims, noting that his allegations provided necessary material facts to support systemic age discrimination, such as the termination of long-serving employees without cause and their replacement with younger, less experienced staff. IBM Canada has appealed the decision, with a hearing scheduled for May 2025.

There are reports that this is a part of a broader pattern of age discrimination allegations against IBM, with multiple lawsuits and settlements highlighting similar claims across its operations.

 

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Jim Love

Jim Love's career in technology spans more that four decades. He's been a CIO and headed a world wide Management Consulting practice. As an entrepreneur he built his own tech business. Today he is a podcast host with the popular tech podcasts Hashtag Trending and Cybersecurity Today with over 14 million downloads. As a novelist, his latest book "Elisa: A Tale of Quantum Kisses" is an Audible best seller. In addition, Jim is a songwriter and recording artist with a Juno nomination and a gold album to his credit. His music can be found at music.jimlove.com
Picture of Jim Love

Jim Love

Jim Love's career in technology spans more that four decades. He's been a CIO and headed a world wide Management Consulting practice. As an entrepreneur he built his own tech business. Today he is a podcast host with the popular tech podcasts Hashtag Trending and Cybersecurity Today with over 14 million downloads. As a novelist, his latest book "Elisa: A Tale of Quantum Kisses" is an Audible best seller. In addition, Jim is a songwriter and recording artist with a Juno nomination and a gold album to his credit. His music can be found at music.jimlove.com

Jim Love

Jim is an author and podcast host with over 40 years in technology.

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