May 10, 2021

New iOS 14.5 updates allow users to decide whether they want to “opt-in” to let Apple track their data through the app-tracking tool. After two weeks of the update going live, only 13% of iPhone users worldwide have chosen to allow Apple to track app data.

Majority of users have refused to allow apps to collect tracking data.

The new feature requires apps to get a user’s consent before tracking their data across apps or websites of other companies for advertising purposes. Apps also refrain from sharing information with data brokers if a user does not grant permission to monitor data.

The report from Flurry Analytics showed that 5% of global iOS users restrict all data tracking, compared to 3% in the US.

The data is updated daily at 9: 30 AM AEST.

If the user selects “Ask App not to Track Data,” the app developer will not have access to the device’s advertising identifier that collects advertising data. Non-compliant apps must be removed from the App Store completely.

For more information, read the original story on Zdnet.