June 15, 2023
Meta and Microsoft collaborate with Partnership on AI’s (PAI) Responsible Practices for Synthetic Media.
Meta and Microsoft have joined forces with the Partnership on AI to work on a framework aimed at promoting responsible practices in the development, creation, and sharing of media generated by artificial intelligence (AI).
Meta and Microsoft say they will participate in Partnership on AI’s (PAI) Responsible Practices for Synthetic Media discussions scheduled for later this month to explore recommendations and case studies within the framework. The group’s focus encompasses technical, legal, and social implications arising from AI-generated work.
The Partnership on AI believes that Meta and Microsoft, with their extensive global reach and expertise in creative content, are well-positioned to contribute to the education of users worldwide in discerning AI-generated media as its prevalence continues to grow. Claire Leibowicz, Head of AI and Media Integrity at the Partnership on AI, emphasized the companies’ influence, stating, “Meta and Microsoft reach billions of people daily with creative content that is rapidly evolving.”
Nick Clegg, President of Global Affairs at Meta, expressed enthusiasm for the partnership, stating, “Meta is excited to join the cohort of supporters of Partnership on AI’s Responsible Practices for Synthetic Media and to work with PAI on developing this into a nuanced approach to educating people about generated media. We’re optimistic about the developments in this space and about using this technology to bring more tools for creative expression to our community.”
The sources for this piece include an article in Axios.
