Musk Aims To Increase Twitter’s Annual Revenue To $26.4 Billion By 2028

May 9, 2022

New Twitter owner Elon Musk plans to boost Twitter’s annual revenue to $26.4 billion by 2028, according to a New York Times report on Friday.

The news platform cited a pitch desk that Elon Musk presented to investors.

The billionaire plans to increase Twitter’s cash flow to $3.2 billion in 2025 and $9.4 billion in 2028. Advertising will fall to 45% of total revenue under Musk, from about 90% in 2020 to $12 billion in 2028. Subscriptions are expected to generate another $10 billion.

Tesla CEO Elon Musk expects Twitter to make $15 million from a payment business in 2023, which he hopes to grow to about $1.3 billion by 2028.

Musk sealed the deal to buy Twitter for $44 billion in April as he seeks to revive the prestigious social media app used by millions of users and world leaders.

Musk promised to revive the company and increase the number of users by cracking down on spambots. He also promised to reduce the scope of moderation to ensure more “free speech.”

The sources for this piece include an article in Reuters.

Top Stories

Related Articles

December 23, 2025 Editor's Notes: This is the first of two articles reflecting on the year but Yogi Schulz. Schulz' more...

December 23, 2025 Google parent company Alphabet said Monday that it will acquire Intersect Power for $4.75 billion in cash more...

December 22, 2025 Artificial intelligence dominated global search behaviour in 2025, with Google’s own AI assistant, Gemini, emerging as the more...

December 22, 2025 OpenAI has hired the former head of Shopify’s core product organization to lead its next phase of more...

Jim Love

Jim is an author and podcast host with over 40 years in technology.

Share:
Facebook
Twitter
LinkedIn