Disney is investigating a significant data breach by the hacking group Nullbulge, which claims to have accessed and downloaded thousands of internal communications, including messages about upcoming projects. The group, which positions itself as a protector of artists’ rights against AI misuse, said it targeted Disney over its handling of artist contracts and AI policies. They allegedly gained access through an insider using Disney’s Slack messaging system, though the authenticity of the data remains unverified.
Nullbulge’s website states that it aims to punish those it believes are harming the creative industry by using AI-generated content, which it describes as theft. The group, reportedly based in Russia, released the data after not expecting Disney to meet its demands to stop using AI. This incident underscores the growing concerns among creatives about the rapid spread of generative AI and its potential impact on their livelihoods.
The leak, first reported in the gaming press and later by the Wall Street Journal, includes material related to advertising campaigns and interview candidates, with some data dating back to 2019. Disney, whose businesses span film-making, streaming services, video games, and theme parks, has confirmed the investigation and is assessing the breach’s implications. The company is known for its major franchises, including Marvel and Star Wars.
