Apple’s Vision Pro headset has kept media professionals in the dark as it rigorously prevented them from collecting any visual evidence during their 30-minute sessions.

Due to the media restriction, there is a scarcity of video information demonstrating the Vision Pro in action, with just Apple’s official advertising serving as a guide. Surprisingly, no Apple CEO Tim Cook nor any other official has been seen with the headgear.

Journalists and YouTubers were not permitted to film or share their Apple headset experiences as highlighted in several reviews. Even Marques Brownlee, a renowned YouTuber, had to depend on Apple’s official film to describe the headset.

To add to the mystery surrounding the Vision Pro, all 30-minute demos were held behind closed doors, heightening interest and conjecture. Apple officials also opted to stay tight-lipped about it, rejecting any on-the-record remarks, according to Wired.

The sources for this piece include an article in BusinessInsider.