Singaporean actress, model, and former radio DJ Jamie Yeo is one of a growing number of celebrities embracing AI-generated advertising.
The new technology allows companies to create digital alter-egos of celebrities that can say practically anything. This opens up a world of possibilities for advertisers, who can now micro-target consumers with personalized video messages.
Yeo recently struck a deal with the financial technology firm Hugosave, which will allow the company to use her digitally altered persona to promote their content. Yeo says she spends time in front of a green screen to capture her facial expressions and movements, followed by recording her voice in a studio. An AI program then seamlessly synchronizes the images with the audio, creating a remarkably lifelike digital alter-ego capable of saying practically anything.
The potential applications of AI-generated advertising are promising, but there are also concerns about the potential for deepfakes to be used for malicious purposes, such as spreading misinformation or creating synthetically manipulated pornography. Yeo herself has acknowledged these concerns, but she believes that the benefits of AI-generated advertising outweigh the risks.
“I think it’s important for celebrities to embrace new technologies,” she said in an interview. “AI-generated advertising is a powerful tool that can be used to reach a wider audience and connect with consumers on a more personal level. Of course, there are risks involved, but I believe that the benefits outweigh the risks.”
The sources for this piece include an article in BBC.
