Researchers at Tata Consultancy Services have found that business leaders significantly underestimate the level of innovation needed to be competitive in today’s economy.

Businesses would reportedly have to maintain the level of innovation they introduced in response to the pandemic in 2020.

Failure to do so may leave business leaders reeling as they try to meet market demands for the next four years.

The poll, which gathered 1,200 business leaders from Asia, Europe, North America, and South America showed that when companies think about where they can compete and how they can compete, they are expected to aim to innovate with existing products and talent, rather than developing new tactics and approaches.

For more information, read the original story in Tech Republic.