At Samsung’s Unpacked event in August, the Korean tech giant is expected to heavily promote foldable phones, which the company will focus on in the coming years.<\/p>\n\n\n\n
Samsung will have to deliver a refined foldable design, better camera specifications, 5G and affordable prices that are inexpensive compared to other brands of mobile phones.<\/p>\n\n\n\n
In Samsung’s most recent second-quarter earnings conference call, executives stressed the importance of foldables to the company and the need to heavily promote them to boost sales.<\/p>\n\n\n\n
Research firm Strategy Analytics has forecast that sales of foldable smartphones will rise from less than 1 million units in 2019 to 100 million in 2025.<\/p>\n\n\n\n
For Samsung’s foldable devices to be commercially successful, either the Galaxy Z Flip 3 or the Galaxy Z Fold 3 or both must be offered at a price of $1,000. At that price, foldable devices will be commercially viable.<\/p>\n\n\n\n
The Galaxy Z Flip 3 may be in the price list, but it’s unlikely that the Galaxy Z Fold 3 can get there because the Galaxy Z Flip 3 is actually two phones with a hinge. Samsung’s Galaxy Fold 2 is now selling for $1,800, down from $2,000 when it first came out.<\/p>\n\n\n\n
Ultimately, Galaxy Z Fold needs to be reduced in price to about $1,400 in order for it to sell significant quantities.<\/p>\n\n\n