Texas, together with other U.S. states, filed an amended complaint against Google, accusing the tech giant of using coercive tactics and violating antitrust laws to boost its dominant advertising business.<\/p>\n\n\n\n
The new allegations are the latest in a flurry of regulatory reviews against Google over its alleged unfair practices, with the tech giant facing a number of lawsuits, including one over monopolistic practices by the Justice Department.<\/p>\n\n\n\n
Google lost an appeal against a $2.8 billion antitrust ruling by the European Union last week.<\/p>\n\n\n\n
The amended U.S. lawsuit, filed last week in a federal court in New York, accuses Google of monopolistic and coercive tactics in its efforts to dominate and eliminate competition in the online advertising business.<\/p>\n\n\n\n
The updated lawsuit also mentions Google’s use of a secret program called “Project Bernanke” in 2013 that allegedly manipulated bidding data to gain an advantage over its own advertising sales. It mentions a 2015 program in which Google allegedly eliminated the second-highest bids from auctions, pooled money, and used it to manipulate bids only from advertisers who used the tech giant’s Google ads.<\/p>\n\n\n