Netflix is working with Microsoft to offer users a cheaper subscription plan, which means Netflix will add a new but cheaper plan to its existing plan and the new plan will show adverts.<\/p>\n
Netflix has chosen Microsoft as its global advertising technology and sales partner to launch a “lower priced ad-supported subscription plan.”<\/p>\n
Although Netflix never wanted ads on its platform, the decision to include ads became necessary after the company lost 200,000 subscribers between January and March.<\/p>\n
One of the reasons for the decline is persistent inflation which has forced consumers to cut back on spending.<\/p>\n
Also, Netflix competitors are increasing. The company is facing enormous competition from providers such as Amazon Prime, HBO Max, Apple TV and Disney +.<\/p>\n
The company has not yet revealed how much it will charge its subscribers for the new service, but assured that the subscription will be rolled out later this year.<\/p>\n
“It’s very early days, and we have much to work through. But our long-term goal is clear. More choice for consumers and a premium, better-than-linear TV brand experience for advertisers,” Netflix’s chief operating officer Greg Peters said in a statement.<\/p>\n