Accenture, a company that oversees teams of Facebook moderators and other contractors, told workers that their work for Facebook would “soon be taken away.”<\/p>\n
While the reason for the cuts remains unclear, workers were informed during a hastily arranged video call that the contractors had been selected “at random” by an algorithm.<\/p>\n
However, an unnamed Accenture representative who announced the new development to contractors is said to have told affected workers they could reapply and interview for new roles within the company.<\/p>\n
The decision to layoff contract workers comes amid a series of challenges that have led to falling revenues for the company.<\/p>\n
Meta generated huge revenue during the pandemic, as many advertisers were forced to promote their wares on social media in order to reach customers.<\/p>\n
Persistent inflation has forced many advertisers to cut back on ad spending, and as ad revenue remains Meta’s largest source of revenue, the company has seen a massive drop.<\/p>\n
Apple’s privacy policies have also affected Meta, preventing the company from using its customers’ data for targeted advertising.<\/p>\n