{"id":39089,"date":"2023-06-16T08:29:29","date_gmt":"2023-06-16T12:29:29","guid":{"rendered":"https:\/\/www.technewsday.com\/?p=39089"},"modified":"2023-06-19T09:07:36","modified_gmt":"2023-06-19T13:07:36","slug":"linkedin-to-launch-in-stream-video-ads","status":"publish","type":"post","link":"https:\/\/technewsday.com\/staging\/linkedin-to-launch-in-stream-video-ads\/","title":{"rendered":"LinkedIn to launch in-stream video ads"},"content":{"rendered":"<p data-ar-index=\"1\">LinkedIn is working on a new video advertising product that would allow marketers to target users of the professional networking site while they watch content on streaming services.<\/p>\n<p data-ar-index=\"2\">The in-stream video ads would be similar to the ads that are shown on YouTube and other video streaming services. The ads would be shown before, during or after the user&#8217;s chosen video content. And it is not clear when they will be rolled out to all users.<\/p>\n<p data-ar-index=\"3\">The move comes as LinkedIn looks to expand its advertising business at a time when economic uncertainties have hit advertising budgets. In addition to the in-stream video ads, LinkedIn is also testing an AI feature that would enable users to create summary and profile headlines for themselves.<\/p>\n<p data-ar-index=\"4\">&#8220;In-stream video ads can change the way brands and buyers reach and engage their audiences,&#8221; Penry Price, vice president of marketing solutions at LinkedIn, told Reuters.<\/p>\n<p data-ar-index=\"5\">The sources for this piece include an article in <a href=\"https:\/\/www.reuters.com\/technology\/linkedin-test-ad-product-video-streaming-services-2023-06-15\/\" target=\"_blank\" rel=\"noopener\">Reuters<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LinkedIn is working on a new video advertising product that would allow marketers to target users of the professional networking site while they watch content on streaming services. The in-stream video ads would be similar to the ads that are shown on YouTube and other video streaming services. The ads would be shown before, during [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[349],"tags":[74],"class_list":["post-39089","post","type-post","status-publish","format-standard","hentry","category-development","tag-linkedin"],"acf":[],"_links":{"self":[{"href":"https:\/\/technewsday.com\/staging\/wp-json\/wp\/v2\/posts\/39089","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/technewsday.com\/staging\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/technewsday.com\/staging\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/technewsday.com\/staging\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/technewsday.com\/staging\/wp-json\/wp\/v2\/comments?post=39089"}],"version-history":[{"count":2,"href":"https:\/\/technewsday.com\/staging\/wp-json\/wp\/v2\/posts\/39089\/revisions"}],"predecessor-version":[{"id":39091,"href":"https:\/\/technewsday.com\/staging\/wp-json\/wp\/v2\/posts\/39089\/revisions\/39091"}],"wp:attachment":[{"href":"https:\/\/technewsday.com\/staging\/wp-json\/wp\/v2\/media?parent=39089"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/technewsday.com\/staging\/wp-json\/wp\/v2\/categories?post=39089"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/technewsday.com\/staging\/wp-json\/wp\/v2\/tags?post=39089"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}