{"id":40632,"date":"2023-08-16T08:31:48","date_gmt":"2023-08-16T12:31:48","guid":{"rendered":"https:\/\/www.technewsday.com\/?p=40632"},"modified":"2023-08-28T09:42:09","modified_gmt":"2023-08-28T13:42:09","slug":"x-to-discontinue-promoted-accounts-ad-format","status":"publish","type":"post","link":"https:\/\/technewsday.com\/staging\/x-to-discontinue-promoted-accounts-ad-format\/","title":{"rendered":"X to discontinue promoted accounts ad format"},"content":{"rendered":"<p data-ar-index=\"1\">X, formerly known as Twitter, is discontinuing its promoted accounts ad format. The ad format, which allowed advertisers to promote their accounts within the platform&#8217;s timeline to attract new followers, generated more than $100 million annually in global revenue for X.<\/p>\n<p data-ar-index=\"2\">The Promoted Accounts feature, commonly known as &#8220;Follower Objective&#8221; ads, was taken down after X&#8217;s advertising clients were informed via email. These are text-based ads that display in the timeline feed with a Follow button. They don&#8217;t explicitly promote any content, and the call-to-action is merely to follow the individual.<\/p>\n<p data-ar-index=\"3\">The decision to discontinue the promoted accounts ad format is part of a larger effort by X to optimize the X experience by prioritizing content formats. X has said that it is looking to focus on more dynamic ad formats, such as video ads, that can better engage users.<\/p>\n<p data-ar-index=\"4\">According to an Axios&#8217; source, &#8220;the change was driven by X&#8217;s product group, not the revenue side of the company.&#8221; Emphasis added.<\/p>\n<p data-ar-index=\"5\">The sources for this piece include an article in <a href=\"https:\/\/www.axios.com\/2023\/08\/15\/x-twitter-shuts-100m-promoted-accounts-ad-biz\" target=\"_blank\" rel=\"noopener\">Axios<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>X, formerly known as Twitter, is discontinuing its promoted accounts ad format. The ad format, which allowed advertisers to promote their accounts within the platform&#8217;s timeline to attract new followers, generated more than $100 million annually in global revenue for X. The Promoted Accounts feature, commonly known as &#8220;Follower Objective&#8221; ads, was taken down after [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[57],"tags":[44],"class_list":["post-40632","post","type-post","status-publish","format-standard","hentry","category-companies","tag-twitter"],"acf":[],"_links":{"self":[{"href":"https:\/\/technewsday.com\/staging\/wp-json\/wp\/v2\/posts\/40632","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/technewsday.com\/staging\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/technewsday.com\/staging\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/technewsday.com\/staging\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/technewsday.com\/staging\/wp-json\/wp\/v2\/comments?post=40632"}],"version-history":[{"count":2,"href":"https:\/\/technewsday.com\/staging\/wp-json\/wp\/v2\/posts\/40632\/revisions"}],"predecessor-version":[{"id":40634,"href":"https:\/\/technewsday.com\/staging\/wp-json\/wp\/v2\/posts\/40632\/revisions\/40634"}],"wp:attachment":[{"href":"https:\/\/technewsday.com\/staging\/wp-json\/wp\/v2\/media?parent=40632"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/technewsday.com\/staging\/wp-json\/wp\/v2\/categories?post=40632"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/technewsday.com\/staging\/wp-json\/wp\/v2\/tags?post=40632"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}