{"id":40742,"date":"2023-08-21T08:38:09","date_gmt":"2023-08-21T12:38:09","guid":{"rendered":"https:\/\/www.technewsday.com\/?p=40742"},"modified":"2023-08-28T09:38:32","modified_gmt":"2023-08-28T13:38:32","slug":"big-advertisers-experiment-with-ai-to-cut-costs","status":"publish","type":"post","link":"https:\/\/technewsday.com\/staging\/big-advertisers-experiment-with-ai-to-cut-costs\/","title":{"rendered":"Big advertisers experiment with AI to cut costs"},"content":{"rendered":"<p data-ar-index=\"1\">Some of the world&#8217;s biggest advertisers are experimenting with using generative artificial intelligence (AI) software to cut costs and increase productivity.<\/p>\n<p data-ar-index=\"2\">WPP, the world&#8217;s largest advertising agency, is working with consumer goods companies like Nestle and Mondelez to use generative AI in advertising campaigns. In one instance, WPP used OpenAI&#8217;s generator system DALL-E 2 to create an ad for Nestle&#8217;s La Laiti\u00e8re yogurt brand that cost the company nothing to make.<\/p>\n<p data-ar-index=\"3\">In India, WPP employed AI in a Cadbury campaign featuring Shah Rukh Khan, resulting in a multitude of personalized ads for local stores. WPP is also training young AI apprentices and partnering with Oxford University to offer AI-focused courses.<\/p>\n<p data-ar-index=\"4\">Also, Rijksmuseum used DALL-E 2 to expand Johannes Vermeer&#8217;s artwork digitally, reaping considerable media value. Unilever also joins the AI exploration, employing AI for written and visual content.<\/p>\n<p data-ar-index=\"5\">Nestle&#8217;s Chief Marketing Officer, Aude Gandon, emphasizes the creative potential of AI-driven responses that align with brand strategies.<\/p>\n<p data-ar-index=\"6\">The sources for this piece include an article in <a href=\"https:\/\/www.reuters.com\/technology\/mad-men-machines-big-advertisers-shift-ai-2023-08-18\/\" target=\"_blank\" rel=\"noopener\">Reuters<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Some of the world&#8217;s biggest advertisers are experimenting with using generative artificial intelligence (AI) software to cut costs and increase productivity. WPP, the world&#8217;s largest advertising agency, is working with consumer goods companies like Nestle and Mondelez to use generative AI in advertising campaigns. In one instance, WPP used OpenAI&#8217;s generator system DALL-E 2 to [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[34],"tags":[815],"class_list":["post-40742","post","type-post","status-publish","format-standard","hentry","category-artificial-intelligence","tag-online-advertising"],"acf":[],"_links":{"self":[{"href":"https:\/\/technewsday.com\/staging\/wp-json\/wp\/v2\/posts\/40742","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/technewsday.com\/staging\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/technewsday.com\/staging\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/technewsday.com\/staging\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/technewsday.com\/staging\/wp-json\/wp\/v2\/comments?post=40742"}],"version-history":[{"count":2,"href":"https:\/\/technewsday.com\/staging\/wp-json\/wp\/v2\/posts\/40742\/revisions"}],"predecessor-version":[{"id":40747,"href":"https:\/\/technewsday.com\/staging\/wp-json\/wp\/v2\/posts\/40742\/revisions\/40747"}],"wp:attachment":[{"href":"https:\/\/technewsday.com\/staging\/wp-json\/wp\/v2\/media?parent=40742"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/technewsday.com\/staging\/wp-json\/wp\/v2\/categories?post=40742"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/technewsday.com\/staging\/wp-json\/wp\/v2\/tags?post=40742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}