Salesforce is increasing prices for Tableau legacy on-premise subscription licenses by up to 33%. The price hikes are part of Salesforce’s efforts to migrate customers to its preferred SaaS model.<\/p>\n
In an interview, Christopher Dixon, a senior principal analyst at Gartner, said that the price hikes are “a long-term risk” for Tableau on-premises customers. He noted that Salesforce has already stopped selling new on-premises perpetual licenses for Tableau, and that the company is likely to continue to migrate customers to the cloud in the future.<\/p>\n
Dixon advised Tableau on-premises customers to “decide if your priorities align” with Salesforce’s cloud-first strategy. He said that customers who are happy with their current on-premises deployment may be able to negotiate a lower price with Salesforce. Customers who want to continue using Tableau in the future will eventually need to migrate to the cloud.<\/p>\n
Gartner’s Director Analyst Hannah Decker notes that the post-COVID-19 era has witnessed escalating prices, attributed to inflation and labor rate increases, in contrast to the software industry’s historical pricing trajectory.<\/p>\n
Though Salesforce’s list prices will rise by an average of 9%, the specific increase for each customer varies. Gartner reveals that some costs may increase more substantially. For instance, Salesforce’s Marketing Cloud Engagement’s “Corporate Edition” base cost jumps by 12% to $4,200 per month.<\/p>\n