Apple unveiled its latest iPhone 15 lineup, with the most notable change being the switch from the Lightning port to a USB-C port.<\/p>\n
According to Apple, the USB-C port is the “universally accepted standard” and that it will make it easier for consumers to charge their devices.<\/p>\n
The iPhone 15 and 15 Plus have been given brighter screens and improved camera systems, while the high-end iPhone 15 Pro and Pro Max now come with a titanium frame. The Pro and Max also have an “action button” in place of the mute switch that can be customized for a variety of functions.<\/p>\n
The new Apple Watch also features gesture control, allowing users to answer or end calls by double tapping two fingers together on the same hand where the device is worn.<\/p>\n
The iPhone 15 starts at $799 and the iPhone 15 Pro starts at $999. The new Apple Watch starts at $399.<\/p>\n
Some experts have questioned whether consumers will be prepared to pay the high price tags for the devices, given that they are not hugely different to their predecessors. However, Apple’s shares were up slightly following the announcement, suggesting that investors are optimistic about the new products.<\/p>\n