{"id":5056,"date":"2021-05-10T16:47:32","date_gmt":"2021-05-10T20:47:32","guid":{"rendered":"https:\/\/www.technewsday.com\/?p=5056"},"modified":"2021-08-03T10:08:37","modified_gmt":"2021-08-03T14:08:37","slug":"low-opt-in-rate-for-apple-app-tracking","status":"publish","type":"post","link":"https:\/\/technewsday.com\/staging\/low-opt-in-rate-for-apple-app-tracking\/","title":{"rendered":"Low &#8220;Opt-In&#8221; Rate for Apple App Tracking"},"content":{"rendered":"\n<p>New iOS 14.5 updates allow users to decide whether they want to &#8220;opt-in&#8221; to let Apple track their data through the app-tracking tool. After two weeks of the update going live, only 13% of iPhone users worldwide have chosen to allow Apple to track app data.<\/p>\n\n\n\n<p>Majority of users have refused to allow apps to collect tracking data.<\/p>\n\n\n\n<p>The new feature requires apps to get a user&#8217;s consent before tracking their data across apps or websites of other companies for advertising purposes. Apps also refrain from sharing information with data brokers if a user does not grant permission to monitor data.<\/p>\n\n\n\n<p>The report from Flurry Analytics showed that 5% of global iOS users restrict all data tracking, compared to 3% in the US.<\/p>\n\n\n\n<p>The data is updated daily at 9: 30 AM AEST.<\/p>\n\n\n\n<p>If the user selects &#8220;Ask App not to Track Data,&#8221; the app developer will not have access to the device&#8217;s advertising identifier that collects advertising data. Non-compliant apps must be removed from the App Store completely.<\/p>\n\n\n<p>For more information, read the <a href=\"https:\/\/www.zdnet.com\/article\/user-opt-in-rate-for-tracking-across-ios-sitting-at-13-globally\/\" target=\"_blank\" rel=\"noopener\">original story<\/a> on Zdnet.<\/p>","protected":false},"excerpt":{"rendered":"<p>New iOS 14.5 updates allow users to decide whether they want to &#8220;opt-in&#8221; to let Apple track their data through the app-tracking tool. After two weeks of the update going live, only 13% of iPhone users worldwide have chosen to allow Apple to track app data. Majority of users have refused to allow apps to [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"tags":[202,75],"class_list":["post-5056","post","type-post","status-publish","format-standard","hentry","category-security","tag-apple","tag-ios"],"acf":[],"_links":{"self":[{"href":"https:\/\/technewsday.com\/staging\/wp-json\/wp\/v2\/posts\/5056","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/technewsday.com\/staging\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/technewsday.com\/staging\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/technewsday.com\/staging\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/technewsday.com\/staging\/wp-json\/wp\/v2\/comments?post=5056"}],"version-history":[{"count":7,"href":"https:\/\/technewsday.com\/staging\/wp-json\/wp\/v2\/posts\/5056\/revisions"}],"predecessor-version":[{"id":5119,"href":"https:\/\/technewsday.com\/staging\/wp-json\/wp\/v2\/posts\/5056\/revisions\/5119"}],"wp:attachment":[{"href":"https:\/\/technewsday.com\/staging\/wp-json\/wp\/v2\/media?parent=5056"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/technewsday.com\/staging\/wp-json\/wp\/v2\/categories?post=5056"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/technewsday.com\/staging\/wp-json\/wp\/v2\/tags?post=5056"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}