{"id":5237,"date":"2021-05-12T10:01:32","date_gmt":"2021-05-12T14:01:32","guid":{"rendered":"https:\/\/www.technewsday.com\/?p=5237"},"modified":"2021-08-03T10:09:43","modified_gmt":"2021-08-03T14:09:43","slug":"youtube-announces-100m-fund-for-shorts-content-creators","status":"publish","type":"post","link":"https:\/\/technewsday.com\/staging\/youtube-announces-100m-fund-for-shorts-content-creators\/","title":{"rendered":"YouTube Announces $100M Fund for &#8216;Shorts&#8217; Content Creators"},"content":{"rendered":"\n<p>On Tuesday, YouTube announced a $100 million fund to pay content creators that make hit videos using its latest short-form video feature, Shorts.<\/p>\n\n\n\n<p>The announcement on May 11 stated that the fund will launch soon and pay creators this year and 2022.<\/p>\n\n\n\n<p>This investment comes at a time when platforms continue to attract young creatives who have a significant following and earning potential through short comedy sketches and dance routines.<\/p>\n\n\n\n<p>Popular app TikTok kicked off the trend of short video clips and was later copied by Facebook-owned Instagram Reels, Snapchat&#8217;s Spotlight, and YouTube Shorts.<\/p>\n\n\n\n<p>YouTube will start testing ads on Shorts as the market for short video features grows and content creators begin making videos for the platform.<\/p>\n\n\n\n<p>TikTok launched a Creator Fund in July and later increased its funding in the U.S. to $1 billion over three years, while Snapchat pays users who post top content on Spotlight $1 million a day.<\/p>\n\n\n<p>For more information, read the <a href=\"https:\/\/www.reuters.com\/article\/us-alphabet-youtube-creator\/youtube-to-launch-100-million-creator-fund-for-shorts-video-feature-idUSKBN2CS24I\" target=\"_blank\" rel=\"noopener\">original story<\/a> in Reuters.<\/p>","protected":false},"excerpt":{"rendered":"<p>On Tuesday, YouTube announced a $100 million fund to pay content creators that make hit videos using its latest short-form video feature, Shorts. The announcement on May 11 stated that the fund will launch soon and pay creators this year and 2022. This investment comes at a time when platforms continue to attract young creatives [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[35],"tags":[209],"class_list":["post-5237","post","type-post","status-publish","format-standard","hentry","category-social-networks","tag-youtube"],"acf":[],"_links":{"self":[{"href":"https:\/\/technewsday.com\/staging\/wp-json\/wp\/v2\/posts\/5237","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/technewsday.com\/staging\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/technewsday.com\/staging\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/technewsday.com\/staging\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/technewsday.com\/staging\/wp-json\/wp\/v2\/comments?post=5237"}],"version-history":[{"count":5,"href":"https:\/\/technewsday.com\/staging\/wp-json\/wp\/v2\/posts\/5237\/revisions"}],"predecessor-version":[{"id":5258,"href":"https:\/\/technewsday.com\/staging\/wp-json\/wp\/v2\/posts\/5237\/revisions\/5258"}],"wp:attachment":[{"href":"https:\/\/technewsday.com\/staging\/wp-json\/wp\/v2\/media?parent=5237"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/technewsday.com\/staging\/wp-json\/wp\/v2\/categories?post=5237"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/technewsday.com\/staging\/wp-json\/wp\/v2\/tags?post=5237"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}