Google is testing a “Follow” feature for Chrome that brings an RSS to the New Tab page.<\/p>\n\n\n
The feature will hopefully help introduce news and reading content to users.<\/p>\n\n\n
Web browsers used to offer feed aggregators, but these built-in features are no longer used today.<\/p>\n\n\n\n
As users browse websites, Chrome presents a “Follow” button when users open the menu in the top right-hand corner.<\/p>\n\n\n\n
It will appear at the bottom and contain the favicon and the name of the website.<\/p>\n\n\n\n
Once users have signed up, new content and information from these publishers will appear on the New Tabs page as part of a “Following” tab that makes use of cards with title images, headlines, and shows when something is published.<\/p>\n\n\n\n
Chrome wants to establish a “deeper connection” with readers and publishers.<\/p>\n\n\n\n
They want to make it easier for users to keep up with their favorite websites.<\/p>\n\n\n\n
Google has also said that if a site does not use RSS, it will use its existing content index to update users.<\/p>\n\n\n\n
Google is now considering Follow an experiment.<\/p>\n\n\n\n
They will analyze feedback from publishers and users and decide whether they want to introduce it to the general public.<\/p>\n\n\n\n
This feature will launch in the next few weeks for Chrome Canary users in the US on Android.<\/p>\n\n\n