Blaston, the first on-board game developer to test Facebook’s plan to integrate advertising into Oculus VR games, made a U-turn after a backlash from players.<\/p>\n\n\n\n
It comes just days after Facebook announced plans to place adverts in users’ headsets.<\/p>\n\n\n\n
Following a number of complaints from players, the company released a statement to media from CEO Tommy Palm saying it had seen the feedback and had reversed its original decision.<\/p>\n\n\n\n
The backlash to the original announcement was swift.<\/p>\n\n\n\n
Blaston was quickly “review bombed” in online stores – both in Oculus’ own store and at PC game maker Steam.<\/p>\n\n\n\n
Furious gamers accused the company of selling out Facebook, with some demanding refunds.<\/p>\n\n\n\n
Facebook’s long-term plans remain controversial among VR gamers.<\/p>\n\n\n\n
Fans generally see Facebook’s Oculus Quest 2, the most popular VR headset, as good for the entire industry.<\/p>\n\n\n\n
Still, others believe that Facebook sells its headset much cheaper than its competitors to dominate the market, so it can be used to collect data, like Facebook itself.<\/p>\n\n\n\n
Many observers speculate that Facebook is selling the Quest 2 at a loss to achieve its market dominance, which now holds 30% of the PC VR market.<\/p>\n\n\n