{"id":7482,"date":"2021-06-25T09:43:57","date_gmt":"2021-06-25T13:43:57","guid":{"rendered":"https:\/\/www.technewsday.com\/?p=7482"},"modified":"2021-07-23T14:04:22","modified_gmt":"2021-07-23T18:04:22","slug":"google-put-flocs-rollout-on-hold-till-2023","status":"publish","type":"post","link":"https:\/\/technewsday.com\/staging\/google-put-flocs-rollout-on-hold-till-2023\/","title":{"rendered":"Google Put FLoC\u2019s Rollout On Hold Till 2023"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">After regulators, privacy advocates and major websites roundly condemned the company&#8217;s controversial Federated Learning of Cohorts (FloC) system, which aims to replace cookies, Google has now published plans to delay the new system by a year and a half.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The company said that &#8220;it&#8217;s become clear that more time is needed across the ecosystem to get this right.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">FLoC, the replacement tracking system, lets Chrome create an ad profile on users&#8217; computers and send the profile to advertisers whenever they need it, rather than letting individuals hide a third-party cookie on users&#8217; computers to track the websites they visit for ad interest.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google says this is not the company&#8217;s only plan and that it will slow down after &#8220;substantial feedbacks&#8221; from the web community after the first try with FLoC.<\/p>\n\n\n<p>For more information, read the <a href=\"https:\/\/arstechnica.com\/gadgets\/2021\/06\/google-delays-floc-rollout-until-2023\/\" target=\"_blank\" rel=\"noopener\">original story<\/a> in Arstechnica.<\/p>","protected":false},"excerpt":{"rendered":"<p>Google publishes plans to delay FLoC system which aims to replace cookies, by a year and a half.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[57],"tags":[40],"class_list":["post-7482","post","type-post","status-publish","format-standard","hentry","category-companies","tag-google"],"acf":[],"_links":{"self":[{"href":"https:\/\/technewsday.com\/staging\/wp-json\/wp\/v2\/posts\/7482","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/technewsday.com\/staging\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/technewsday.com\/staging\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/technewsday.com\/staging\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/technewsday.com\/staging\/wp-json\/wp\/v2\/comments?post=7482"}],"version-history":[{"count":4,"href":"https:\/\/technewsday.com\/staging\/wp-json\/wp\/v2\/posts\/7482\/revisions"}],"predecessor-version":[{"id":7514,"href":"https:\/\/technewsday.com\/staging\/wp-json\/wp\/v2\/posts\/7482\/revisions\/7514"}],"wp:attachment":[{"href":"https:\/\/technewsday.com\/staging\/wp-json\/wp\/v2\/media?parent=7482"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/technewsday.com\/staging\/wp-json\/wp\/v2\/categories?post=7482"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/technewsday.com\/staging\/wp-json\/wp\/v2\/tags?post=7482"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}