{"id":7844,"date":"2021-07-05T11:11:36","date_gmt":"2021-07-05T15:11:36","guid":{"rendered":"https:\/\/www.technewsday.com\/?p=7844"},"modified":"2021-07-23T13:55:16","modified_gmt":"2021-07-23T17:55:16","slug":"gartner-urges-companies-to-forget-about-customer-360","status":"publish","type":"post","link":"https:\/\/technewsday.com\/staging\/gartner-urges-companies-to-forget-about-customer-360\/","title":{"rendered":"Gartner Urges Companies To Forget About Customer 360"},"content":{"rendered":"\n<p>While Gartner urged companies in 2017 to &#8220;Create Powerful Customer Experiences With a 360-Degree View of Your Products&#8221; the company is now making a U-turn on its position, urging companies to abandon the &#8220;pursuit&#8221; of a 360-degree customer view due to the limited number of funds.<\/p>\n\n\n\n<p>The idea was originally put in place to give businesses a complete overview of customers by collecting data from the various touchpoints a customer can use to contact a company to buy, receive and support products.<\/p>\n\n\n\n<p>Gartner explained that marketing organizations should position resources for short-term, high-quality activities, rather than accumulating data in the hope of eventually reaching the mythical &#8220;360.&#8221;<\/p>\n\n\n<p>For more information, read the <a href=\"https:\/\/www.techrepublic.com\/article\/gartners-new-guidance-on-customer-360-abandon-hope-all-ye-who-enter-here\/\" target=\"_blank\" rel=\"noopener\">orginal story<\/a> in TechRepublic.<\/p>","protected":false},"excerpt":{"rendered":"<p>Gartner is urging companies to abandon 2017 Customer 360 idea.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[57],"tags":[],"class_list":["post-7844","post","type-post","status-publish","format-standard","hentry","category-companies"],"acf":[],"_links":{"self":[{"href":"https:\/\/technewsday.com\/staging\/wp-json\/wp\/v2\/posts\/7844","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/technewsday.com\/staging\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/technewsday.com\/staging\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/technewsday.com\/staging\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/technewsday.com\/staging\/wp-json\/wp\/v2\/comments?post=7844"}],"version-history":[{"count":3,"href":"https:\/\/technewsday.com\/staging\/wp-json\/wp\/v2\/posts\/7844\/revisions"}],"predecessor-version":[{"id":7888,"href":"https:\/\/technewsday.com\/staging\/wp-json\/wp\/v2\/posts\/7844\/revisions\/7888"}],"wp:attachment":[{"href":"https:\/\/technewsday.com\/staging\/wp-json\/wp\/v2\/media?parent=7844"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/technewsday.com\/staging\/wp-json\/wp\/v2\/categories?post=7844"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/technewsday.com\/staging\/wp-json\/wp\/v2\/tags?post=7844"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}