{"id":8939,"date":"2021-07-22T08:57:55","date_gmt":"2021-07-22T12:57:55","guid":{"rendered":"https:\/\/www.technewsday.com\/?p=8939"},"modified":"2021-07-26T08:34:23","modified_gmt":"2021-07-26T12:34:23","slug":"strategies-to-jumpstart-and-create-an-instagram-brand","status":"publish","type":"post","link":"https:\/\/technewsday.com\/staging\/strategies-to-jumpstart-and-create-an-instagram-brand\/","title":{"rendered":"Strategies To Jumpstart And Create An Instagram Brand"},"content":{"rendered":"\n<p>Facebook and YouTube remain the most popular social media platforms in the U.S., with penetration rates of 69% and 81% respectively for adults, but Instagram has a growing young audience, according to data from the Pew Research Center.<\/p>\n\n\n\n<p>According to Pew, a significant 40% of adults report using Instagram, and while this may be a significant decrease over Facebook and YouTube, it is a significant increase over the percentage of U.S. adults who say they use LinkedIn, 28%; the popular networking and social media platform for professionals.<\/p>\n\n\n\n<p>The core users of Instagram are younger adults. Among adults 65 and older in the U.S., 50% reported using Facebook, and this figure drops to 13% for Instagram. The same survey says that 71% of adults aged 18 to 29 and 48% of people aged 30 to 49 use Instagram.<\/p>\n\n\n\n<p>While many companies may have a presence on larger platforms like Facebook and YouTube, Instagram offers comparative advantages and opportunities for companies to take notice.<\/p>\n\n\n\n<p>Most young adults use Instagram to connect with companies they like.<\/p>\n\n\n\n<p>&#8220;If your company isn&#8217;t on Instagram, you are likely missing out on sales, leads and active followers,&#8221; said Randy Hlavac, who teaches digital, social and mobile marketing at Northwestern University and Coursera.<\/p>\n\n\n\n<p>According to Hlavac, the key is to determine the type of relationship a user wants to build with their Instagram audience.<\/p>\n\n\n\n<p>&#8220;Each is a different type of social media marketing strategy, and each requires you to customize your Instagram feed to the market you want to develop,&#8221; he continued.<\/p>\n\n\n\n<p>It has also been suggested that companies take time to consider the impact of the communication context and ensure that the company&#8217;s marketing objectives, communication objectives, message\/content, and platform are strategically aligned beyond the publication of memes and the like.<\/p>\n\n\n\n<p>The key is to start slowly and small and to nurture a small but supportive community first before the influence grows.<\/p>\n\n\n<p>For more information, read the <a href=\"https:\/\/www.techrepublic.com\/article\/why-your-company-needs-to-be-on-instagram-and-strategies-to-jumpstart-your-gram-brand\/\" target=\"_blank\" rel=\"noopener\">original story<\/a> in TechRepublic.<\/p>","protected":false},"excerpt":{"rendered":"<p>Instagram is the one of the leading apps among U.S. adults aged 18-29, and it has become a very popular app for branding.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[35],"tags":[230],"class_list":["post-8939","post","type-post","status-publish","format-standard","hentry","category-social-networks","tag-instagram"],"acf":[],"_links":{"self":[{"href":"https:\/\/technewsday.com\/staging\/wp-json\/wp\/v2\/posts\/8939","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/technewsday.com\/staging\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/technewsday.com\/staging\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/technewsday.com\/staging\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/technewsday.com\/staging\/wp-json\/wp\/v2\/comments?post=8939"}],"version-history":[{"count":8,"href":"https:\/\/technewsday.com\/staging\/wp-json\/wp\/v2\/posts\/8939\/revisions"}],"predecessor-version":[{"id":8971,"href":"https:\/\/technewsday.com\/staging\/wp-json\/wp\/v2\/posts\/8939\/revisions\/8971"}],"wp:attachment":[{"href":"https:\/\/technewsday.com\/staging\/wp-json\/wp\/v2\/media?parent=8939"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/technewsday.com\/staging\/wp-json\/wp\/v2\/categories?post=8939"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/technewsday.com\/staging\/wp-json\/wp\/v2\/tags?post=8939"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}