Big advertisers experiment with AI to cut costs
Some of the world’s biggest advertisers are experimenting with using generative artificial intelligence (AI) software to cut costs and increase productivity. WPP, the world’s largest advertising agency, is working with consumer goods companies like Nestle and Mondelez to use generative AI in advertising campaigns. In one instance, WPP used OpenAI’s generator system DALL-E 2 to […]
Google monopolizes online advertising, U.S. alleges in antitrust lawsuit
The U.S. Justice Department and eight U.S. states are suing Google for allegedly monopolizing online advertising. The complaint, filed Tuesday in Virginia, alleges that Google monopolizes key digital advertising technologies, collectively referred to as the “ad tech stack,” that website publishers depend on to sell ads and that advertisers rely on to buy ads and
