Twitter introduces subscriptions for users to monetize content

April 14, 2023

Elon Musk has revealed that Twitter users may now sell subscriptions to their followers for material such as long-form text and hours-long video.

The option is accessible via the “Monetization” page in settings, and users will get all money paid by subscribers, less platform fees such as Android and iOS. For the first year, Twitter will not take a portion. Following that period, iOS and Android costs will be reduced to 15%, with Twitter adding a little amount on top, depending on traffic.

Twitter’s Subscriptions feature allows users to earn money by providing supplementary material and badges that make it simpler to communicate and engage with their followers.

Twitter users may verify their eligibility for the Subscriptions service on the Subscriptions website, which contains eligibility restrictions such as being at least 18 years old, having 25 tweets in the last 30 days, and having 500 followers.

Musk claimed that the Subscriptions feature’s purpose is to “maximize creator prosperity.” Twitter will aid in the promotion of the artists’ work and the maximization of profits. Musk also stated that users can leave the platform at any time and take their work with them, making it simple to join and exit the platform.

This news coincides with Twitter’s relationship with eToro, a social investing platform that allows users to trade financial assets.

With these new offerings, Twitter could attract more users and content creators, which could increase revenue and enhance its value in the market.

The sources for this piece include an article in Reuters.

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Jim Love

Jim is an author and podcast host with over 40 years in technology.

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