July 10, 2023
Generative AI is revolutionizing the digital advertising landscape by streamlining content creation and personalizing ads for target audiences.
Shane Rasnak, a marketing strategist, attests to AI technology’s time-saving benefits, stating how tools like Midjourney can translate prompts into eye-catching images for Facebook advertising and other marketing materials. This reduced his ad creation time from 30 minutes to 15 minutes. Rasnak further highlights the value of text generative AI in creating ad campaigns with increased click-through rates and conversions.
Another important feature that generative AI improves is personalization. Businesses now use Meta’s AI Sandbox testing suite to produce personalized adverts based on specified demographics. Companies are also beginning to reach their target audience and enhance their return on investment (ROI) by embracing it.
Concerns have also been raised about the extensive use of generative AI in digital marketing, such as the possibility of inadvertent biases and objectionable material emerging from AI-generated visuals and text. Furthermore, the usage of AI based on stolen internet data may raise ethical concerns.
The sources for this piece include an article in CNBC.
