June 16, 2023
LinkedIn is working on a new video advertising product that would allow marketers to target users of the professional networking site while they watch content on streaming services.
The in-stream video ads would be similar to the ads that are shown on YouTube and other video streaming services. The ads would be shown before, during or after the user’s chosen video content. And it is not clear when they will be rolled out to all users.
The move comes as LinkedIn looks to expand its advertising business at a time when economic uncertainties have hit advertising budgets. In addition to the in-stream video ads, LinkedIn is also testing an AI feature that would enable users to create summary and profile headlines for themselves.
“In-stream video ads can change the way brands and buyers reach and engage their audiences,” Penry Price, vice president of marketing solutions at LinkedIn, told Reuters.
The sources for this piece include an article in Reuters.
